Should you use pre-made tools or build everything from scratch? Marie Poulin answers a question web designers deal with, should I use pre-made themes and components or build it all from scratch?. Don’t focus on her advice to designers, but rather her advice about using the tool to get results for her clients. Letter to …
Category: Issues
Freelancing Digest Issue #73 – March 4th, 2016
Teaching as the mouth of your funnel I want you to optimize for trust, not optimize for traffic volume or list size. That key point in Philip Morgan’s article about teaching your leads is important. If you actually sit down and figure out your numbers, you’ll realize that you don’t need a massive amount of …
Freelancing Digest Issue #72 – February 26th, 2016
Happiness and gravy Paul’s article about happiness and contentment is spot on. We’re told to set client expectations all the time but I don’t think we set our own expectations often enough. Social networking for freelancers While I’m a heavy user of Twitter and have landed projects from it, I know better than to rely …
Freelancing Digest Issue #71 – February 19th, 2016
Analytics for Freelancers I love collecting marketing data but most of the time it’s useless for actually affecting decisions. Now that’s it’s simple to install Google Analytics on a website and collect hundreds of data points you need to really focus on what data is important and how analytics can drive your decisions. How to …
Freelancing Digest Issue #70 – February 12th, 2016
Qualifying clients Choosing who your ideal clients are and evaluating how every lead ranks is an important skill to learn when qualifying clients. I like to use a sliding scale based on how busy I am, how busy I want to be, and any other factors. So someone who ranked poorly today, might rank better …