Choosing who your ideal clients are and evaluating how every lead ranks is an important skill to learn when qualifying clients. I like to use a sliding scale based on how busy I am, how busy I want to be, and any other factors. So someone who ranked poorly today, might rank better next year when I’m not as busy even if nothing else changes.
Cognitive biases and heuristics in selling and pricing
Years ago I made a commitment to myself to shift more of my learning to "timeless" things, those things that won’t change over 5, 10, or 100 years. That meant less about the hot new technology and more about stuff like sales, copywriting, and human psychology. Blair Enns has a great overview of several cognitive biases we all have and how they can be used in a (non-evil) business way.
Learn How To Start Freelancing, Find Clients, and Create a Successful Business (theadmin.org) SPONSOR
If you’re starting to freelance or need help finding the ideal clients for you, join my free newsletter for freelancers. You’re sure to learn from the weekly lessons covering getting started, finding clients, focus, and much more
Why Freelancers Need to Care About Bookkeeping (shopifypartnerblog.myshopify.com)
How tackling the little things can make a big difference (freelancersunion.org)
Do you really have to save all your tax forms? (freelancersunion.org)
How satellite sites can bring you clients (theadmin.org)
Freelance Transformation: #48: How to Transition From Technical Skill to Big Picture Strategy with Marie Poulin (freelancetransformation.com)
Thanks, I’ll see you next week
Eric Davis (@edavis10)