Blogging has become a frequently recommended tactic to small businesses, including freelancers. For good reasons, too. Blogging can work good for you as a marketing tactic. But don’t feel like you have to blog. At its core, blogging has a few things going for it: it’s a written form of marketing, which makes it easy …
Create stuff. Give it away. Repeat. There. You now have the secret to marketing. … Oh, you want to read more about this? Okay. Most marketing, especially inbound marketing, is built around the idea of creating something of value to your audience and giving it away. Then you repeat that over and over and over. …
When you’re marketing you need to know who you’re marketing to. In a perfect world it would be to a group composed of your ideal clients only. In reality, you’ll be marketing to groups with varying amounts of your ideal clients. Some will have a lot, some will have only little, and some will have …
What’s the number #1 page on your website for generating leads? Your homepage? Your services page? Maybe your blog? None of them. Your contact page, and more specifically your contact form. Other pages on your site are important, especially for building a relationship with someone. But without a way for them to get in contact …
Last time I told you how I used inbound marketing for the first few years of my business. It was supplying me with a steady trickle of clients, enough that I was busy. But not enough that my business was growing how I wanted it to. That’s the disadvantage of inbound marketing compared to outbound. …