When I got started freelancing, all I used was inbound marketing. But at the time, I didn’t call it that. I didn’t even know what it was. I didn’t have any extra cash to pay for advertising, promotions or anything large scale, so I did what I knew. I started blogging. I started talking to …
There are two schools of thought for marketing. Outbound marketing Inbound marketing You’ve been exposed to both of them, but perhaps you haven’t realized it. Outbound marketing is a type of marketing where a company (you) push out a marketing message to someone (customer, the market, etc). Inbound marketing is where you make your marketing …
Now you should have everything in your marketing foundation. Your goals and objectives for your freelance business A clear picture of who your ideal client is Services and solutions to solve the problems your client has Trust markers to accelerate the relationship building with your clients The time has come to start looking for clients. …
Humans are social creatures. For thousands of years we’ve formed groups. Sometimes to survive. Sometimes to work better together. Sometimes to have more fun. Your marketing should take that into account. That’s why we spent so long describing your ideal client. With a crystal-clear picture of who they are, what they do, and what they …
When I started Little Stream Software, there were two books I borrowed that really made my freelancing business take off (and I said borrowed because I was in a budget freeze until I started making some income.) One of those books was very tactical, while the other was strategic. I’m going to talk about the …