I don’t have much to say about using Facebook for freelancing. But even a short lesson should be valuable. Like all social networks, and all marketing actually, you want to focus on where your ideal clients are. In my case, they are not on Facebook. At least not the roles I talk to. They might …
After covering social networking in general last time, I’m going to dive into a few of the different social networks in more depth. The first up is a little blue bird called Twitter. With its limits on message size, Twitter can be one of the most distracting social networks out there. You see dozens of …
Continuing our discussion of satellite sites, I want to talk about Ganymede. Um, I mean social networks. Not moons. Depending on who you ask, social networks are either web-killers or wastes-of-time. To add to the fire, here is how I think about social networks. Strengths Social networking definitely has its strengths. I’ve said in the …
Earlier I talked about your homebase and how it’s the one place where all of your stuff should end up. The importance of this is that it’s something you can control and change. But it alone may not be enough for you. Even if you work hard to build it up, you won’t just have …
Last time I used the analogy to Halo to describe how you need to adjust your tactics based on the map (environment). Today I’m going one step further to talk about your homebase. But let’s break away from that analogy. What I call your homebase, some people call your platform. Others call it your hub. …