Continuing our discussion of satellite sites, I want to talk about Ganymede. Um, I mean social networks. Not moons. Depending on who you ask, social networks are either web-killers or wastes-of-time. To add to the fire, here is how I think about social networks. Strengths Social networking definitely has its strengths. I’ve said in the …
Analytics for Freelancers I love collecting marketing data but most of the time it’s useless for actually affecting decisions. Now that’s it’s simple to install Google Analytics on a website and collect hundreds of data points you need to really focus on what data is important and how analytics can drive your decisions. How to …
What would 500 more visitors to your website do for your business? … I hope you answered "it depends". It depends on what period of time those 500 show up. In one hour? In one month? In one year? It depends if they fit your ideal clients or if they just came because you posted …
Qualifying clients Choosing who your ideal clients are and evaluating how every lead ranks is an important skill to learn when qualifying clients. I like to use a sliding scale based on how busy I am, how busy I want to be, and any other factors. So someone who ranked poorly today, might rank better …
Earlier I talked about your homebase and how it’s the one place where all of your stuff should end up. The importance of this is that it’s something you can control and change. But it alone may not be enough for you. Even if you work hard to build it up, you won’t just have …