Freelancing Digest Issue #94 – Web copy, Duct Tape Marketing

Designing websites when you don’t have copy

Marie Poulin writes about one problem designers run into a lot with clients, not getting the website copy on time. Instead of becoming more restrictive and forcing the client to give her the copy, she shows another way to look at the problem and find ways to collaborate with the client.

Marketing the Duct Tape Way

Duct Tape Marketing was one of the first marketing books I read when I started my business. Even though the first edition is dated now, Curtis McHale goes in depth about why that might actually be a good thing in his review of Duct Tape Marketing.

The Freelancer’s Guide to Long-Term Contracts SPONSOR

Long-term contracts have been the one technique that really made my freelance business a success. So successful in fact that I’m able to work one week each month, taking the rest of the month off, and still make enough to live off of. This training teaches you how.

Quick Links

Freelancing While Working Full Time: 6 Ways to Optimize Your Workload (bidsketch.com)

5 Mindset Shifts for Consultants to go from Struggle to Success (consultingsuccess.com)

The business of creativity (part 1) (pjrvs.com)

Listen deeply to find the real problem your client has (curtismchale.ca)

Podcasts

Curtis McHale: Make sure you know what type of company you run (curtismchale.ca)

Freelance Transformation 073: Figure Out Your Client’s Needs Through Jobs-to-Be-Done with Eric White (freelancetransformation.com)

Freelancers’ Show 212: Finding Fulfillment with Jason Mundok (devchat.tv)

Productize Podcast: Can 1-to-1 Business Consulting be Productized? w/ Chris Ronzio (productizepodcast.com)

Thanks, I’ll see you next week

Eric Davis (@edavis10)